The first un-retouched make-up ad

Google just couldn’t believe its eyes, i mean its 1’s and 0’s.




This is really the first make-up ad without and Photoshop retouching. This is ad is introduced by MAKE UP FOR EVER to promote its HD foundation. The company chose a blemish-free model that would fit into the theme of this campaign.
To assure that the photo is untouched, check out the lighting, the skin, and the model’s arm. All of these could have been fixed were the photo retouched.

Girls might never want to use Photoshop with MAKE UP FOR EVER.



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