How, Why & Who

How “Cola كلسات و”

Cola w Calset is a name I heard and got caught in my brain ever since June 2011. (calset is socks in Arabic)

It was a sign on a small grocery shop that a friend of mine saw and was telling about. The sign was hand-written with the Cs intersecting. We laughed at the name and how the shop owner has written it. But to me, the name was more than just a funny name. I took out my sketchbook and wrote it down. My friends gave me a weird look for what I was doing.

Ever since then, I have been considering employing that name into a project.  I have decided to make it the name for my blog that has been suffering from identity loss.

Why “Cola كلسات و”

The name fits perfectly to my blog, a multi-language, diverse fun blog. As the name suggests, the blog will cover varied subjects, from cola to calset (socks). It has no specific topic; it will be about whatever I like.

After a year or so of blogging, I couldn’t limit myself to a certain topic and I found myself posting about events, reviews, photos, design… and I have been experimenting with recipes to post too. These have given me the satisfaction I wanted from being online. Thus, I decided to take them all.

I present to you now me offspring that I have given birth to after a long period of labor.
COLA W CALSET (COLA كلسات و)

The Logo

The logo is a merge of the initials of the name Cola and كلسات (calset)

The symbol is an incorporation of these 2 letters from different languages. This unique merge between Arabic and Latin is to express the name; thus representing how versatile the blog is.
You can also regard the negative space as another manifestation of the unique merge with a slight hint of the letter “و” as the conjunction “and”.

Who “Cola كلسات و”

My name is Hisham Assaad.

I majored in Graphic Design at The American University of Science and Technology (AUST) in Achrafieh-Lebanon.

I grew up in the United Arab Emirates until I was ten and moved with my parents to Lebanon.

Along with my elementary and secondary studies, I has participated in lots of social and church-related activities. Later on, I started performing in theatrical plays within the church next door. I have participated in around 5 major plays, taking a lead role and co-managing the whole work.

In addition to that, I have a good voice and many artistic skills that I use in several occasions.

I am currently working at SESOBEL as a graphic designer and social media manager, and that didn’t stop me from participating in many social and church activities.